Creating buzz around a franchise is important but not as straightforward as you’d think. There are a lot of franchises out there all vying for attention. The challenge is to attract a prospect, build a relationship and close the sale. But in a competitive environment, the most fascinating option wins.
Let’s face it, when your franchisees hear the word “audit”, it can bring about feelings of uneasiness and stress. The pressure of gathering documents, monitoring responses, and sense of fear about compliance issues can be overwhelming.