Creating buzz around a franchise is important but not as straightforward as you’d think. There are a lot of franchises out there all vying for attention. The challenge is to attract a prospect, build a relationship and close the sale. But in a competitive environment, the most fascinating option wins.
When a business owner first contemplates moving his enterprise to the franchise model, one of the key drivers is the vision of a steady predictable stream of revenue from a growing network of units.
Let’s face it, when your franchisees hear the word “audit”, it can bring about feelings of uneasiness and stress. The pressure of gathering documents, monitoring responses, and sense of fear about compliance issues can be overwhelming.
When franchisees are aligned and operating according to their design, the entire network is stronger. Franchise alignment is achieved when all players are performing in-sync.
Before we get to the top 10 reasons to add a franchise intranet to your communication plan, let’s define what a franchise intranet is.